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‘My AB Touchpoint’ - the result of MPASS’s partnership with AB Vassilopoulos, the leading Greek food retailer - is now available to an extended network of 71 AB Stores.

‘my AB Touchpoint’ is operational in AB Vassilopoulos stores since 2013 with outstanding results.

The digital revolution has a major impact in changing market landscapes and brands now face various challenges when planning their strategy due to the shifting shopping behavior of their customers. As contemporary customers are becoming more sophisticated and demanding the identification of the path to purchase has become a rather complicated process. Companies need to keep pace with this intensively shifting behaviors and adapt strategies able to cater to these new habits:

MPASS has recently partnered with Hooptap, a Spanish company and one of the global key-players in the latest digital solution of Gamification. Hooptap is delivering a rich games’ library and a powerful Gamification engine that can be customized so to meet any client’s individual needs.

Click here for press release in greek