MPASS Ltd has partnered with the Kids Love Greece organization to design and develop the Kids Love Greece Audio Guide app. Kids Love Greece is an online portal providing detailed information and tips to tourists that consider Greece as a vacation destination to their families.
As the retail landscape is rapidly changing, more and more brands try to keep pace by adopting new ways of communicating and interacting with consumers. Moreover, Millennials i.e. the first digitally-based generation, are emerging as the segment of shoppers that retailers are currently focusing on engaging.
Gamification was once perceived as an activity of choice for teenage users only, however the ongoing competition in the digital landscape and the need for brands to adopt innovative concepts for driving engagement, have well established gamification as a key component to their marketing strategy.
MPASS will sponsor the "2nd Athens Customer Experience Festival“ (ACEF), which will take place on May 14th at the "Pentelikon Estate" in a wonderful green area of 32 acres in Varympompi.
The Stiletto Wars campaign which was deployed recently by British luxury department store Harrods, is a great example of how gamification can be applied in engaging, creative digital marketing campaigns that generate entertaining, immersive social user experiences.The Stiletto Wars campaign which was deployed recently by British luxury department store Harrods, is a great example of how gamification can be applied in engaging, creative digital marketing campaigns that generate entertaining, immersive social user experiences.
Currently, there are over one million apps released in the marketplace. Billions of them are already installed onto devices. However, according to a 2013 Flurry survey, only a 25% of the apps installed are used after a three-month period from users, indicating below average loyalty. Thus, a need to introduce new engagement concepts and methods so as to provide interactive and exciting experiences to mobile users, has occurred.
MPASS ltd designed and developed the VISIT GREECE Samsung TV app for the Greek National Tourism Organisation. The app is available only on Samsung SmartTV platforms.
Smart or Connected TVs have been rapidly emerging as a fast-growing alternative communication channel for retailers and brands across the whole digital omnichannel landscape. According to an Accedo forecast, a total market of around 500 million Smart TVs will occur by 2015.
The International Olympic Truce Center designed a Truce Quiz game for the young athletes participating on the Nanjing Youth Olympic Games. The game, launched on Android tablets, asks from young athletes visiting the Olympic Truce booth at the Youth Olympic Village in Nanjing, to answer a set of multiple-choice quizzes to earn the opportunity to evolve into ambassadors of Olympic Truce in their respective countries. Athletes by engaging with this interactive “Quiz Game” learn the history about Olympic Truce and the strong relation with the Olympic Movement.
TV-Commerce (television-driven purchases and TV-shops) and contextual advertising is the actual evolution of the Connected TVs. TV-Commerce engages users instantly, through their home comfort and living room. With just one click in the remote control, users can order their goods and receive them at their door.