News

The AB Plus & Play gaming experience section based on MPASS gamification platform after 3 million games played by more than 300.000 AB plus card owners

Using the MPASS “mysocialpass” chatbot management platform, Nestlé scheduled various promo and call-to-action activities with contests, videos, quizzes and tips for products such as Nestlé Dessert,  Fitness Cereals, Nescafé Azera and other.

Minoan Lines reach multichannel campaign strategy via MPASS Fideli.be platform for SMS and Viber messaging; A reliable and high-speed service for booking confirmations, announcements & alerts about itineraries, marketing and content distribution. 

AB Vassilopoulos, leading supermarket chain in Greece, is offering its customers a new online experience with the «Alfavitaki» Facebook Messenger chatbot application, using the MPASS “mysocialpass” chatbot service. The application, available on the AB Facebook Messenger official page, is built in order to increase the omni-present experience and enable AB Plus customers to:

Excelixi Center of Sustainable Entrepreneurship of Piraeus Bank group in collaboration with MPASS Ltd has successfully completed the training program “Excelixi-me” for farmers. The program was conducted through the gamification platform “Gaiming”, provided and developed by Mpass.

It is worthy to mention that this is the second time Excelixi selected “Gaiming” platform for a large-scale training-related program.  The first initiative was to motivate bank employees across the Branches Network of Piraeus Bank, gaining certain knowledge about its scope and services.

The challenge

The emergence of today’s demanding consumers puts new requirements and expectations on the TV and media experience. There are three specific areas that influence a consumer’s service experience: great content, flexibility, and a high-quality overall experience. 

Τα ΑΒ touch points είναι διαδραστικά σημεία επικοινωνίας με τον πελάτη μέσα στα καταστήματα ΑΒ, συνδυάζοντας ένα πλήθος δυνατοτήτων που συμβάλλουν στην ενίσχυση της αφοσίωσης και της σχέσης πιστότητας της ΑΒ Βασιλόπουλος με τους πελάτες της.

Βασίζονται στις πλήρως συμβατές με το GDPR καινοτόμες πλατφόρμες Fideli.Be και Gamification της MPASS η οποία παρέχει ολοκληρωμένες και καινοτόμες τεχνολογικές λύσεις με στόχο τη δημιουργία προσωποποιημένων και μοναδικών εμπειριών για το σύγχρονο καταναλωτή.

MPASS Ltd continues to drive market focus on reinventing customer experience and personalization by participating in Digital October: Customer Day 2017 conference that took place in Moscow on late September. Digital October: Customer Day 2017 is one of the most prominent conferences dedicated to Customer Experience with the participation of more than 400 professionals and leaders from various industry sectors, presenting and exchanging ideas on the future trends of Customer Experience.

On April 21 at the 6th Congress Infocom Mobile World, the MPASS Ltd was awarded for the integrated and innovative lead generation and engagement solutions based on social media and Internet of Things, demonstrated during the MWC2016, the world’s largest gathering for the mobile industry, held annually in Barcelona. The award was received by the CEO of the company, Ms. Sophia Kallergi.

After the successful launching of the ATHMessenger chatbot via Facebook - the first worldwide chatbot service providing live information for airports through Facebook Messenger - Athens International Airport (AIA) and MPASS cooperated to extend the AirMessenger service on Twitter.