News

AB Vassilopoulos (AB), leader in the Greek food retailing market, celebrates 20 years of its ABPlus loyalty program, and launches several reward campaigns by offering extra points and special offers to all of its loyal customers. Among these awareness campaigns, AB launches, for the first time in Greece, an innovative gamification experience. With MPASS ltd cooperation, eight fully customized games will be gradually launched, one every two weeks on the AB touchpoints, the interactive info kiosks installed in 76 AB stores.

MPASS Ltd is excited to announce, that we will participate for the first time this year, in Mobile World Congress,
in Barcelona.

Mobile World Congress, or MWC, is an annual gathering for the mobile industry and related industries, organized
by the GSMA, and held in Barcelona, Spain, the Mobile World Capital. More than 2,100 exhibitors and 95,000
mobile professionals will gather, network, showcase and exchange ideas.
MPASS will be there throughout the four days of the conference, from 22^nd till 25^th of February.

We are excited to share the news of a cooperation agreement between MPASS and Delhaize Serbia, a leading food retail company in the region.  This is a dynamic expansion of MPASS’s operations into the challenging Serbian market, as part of its business strategy to target new markets abroad.

MPASS has successfully participated in a presentation at the 4th Social Media World 2015 conference on the innovative “ATH-Messenger” service at the “Divani Caravel” Hotel on September 14th.

MPASS representatives presented how Omnichannel Marketing helps companies maximize the impact of their BTL (Below The Line) communication and provide better and faster ROI (Return on Investment) for their clients. 

Following the success and great customer acceptance of interactive info kiosks in AB stores for more than three years, AB decided to refresh its “AB touch point” logo and kiosks’ branding and provide a renewed image. The rebranding of the service and the new visuals are in accordance with AB Vassilopoulos new store and digital channel branding. While the image of the service has changed, the value proposition remains the same: “exceptional customer engagement and long-lasting and rewarding customer relationship”.

Interested in learning all the latest information and insights about omnichannel loyalty marketing, gamification and customer engagement?

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‘My AB Touchpoint’ - the result of MPASS’s partnership with AB Vassilopoulos, the leading Greek food retailer - is now available to an extended network of 71 AB Stores.

‘my AB Touchpoint’ is operational in AB Vassilopoulos stores since 2013 with outstanding results.

MPASS continues its dynamic presence in the media field by designing and developing the SmartTV app for Star of Central Greece TV channel, which is now available on Samsung SmartTV platforms. 

MPASS, always aiming at providing cutting-edge solutions and services at the highest level to its clients, has developed the app ‘ATH Messenger’ as a result of a collaboration with the Athens International Airport (AIA). ATH Messenger is the first application internationally to provide flight live information for an airport through Facebook Messenger.

The Greek National Tourism Organisation (GΝΤΟ) has been awarded with the top honor in Tourism Awards 2015. In particular, GΝΤΟ and MPASS, the edge-technology company that developed the relevant application, were honored with the Gold award in the category of “Digital & Social Marketing: Innovative TV app”, for the implementation of “Visit Greece” TV app for Samsung Smart TV, which introduces Greece to millions of Samsung Smart TV users, worldwide.