NEW INTERACTIVE GAMIFICATION PLATFORM BY MPASS FOR AB VASSILOPOULOUS
The AB Plus & Play gaming experience section based on MPASS gamification platform after 3 million games played by more than 300.000 AB plus card owners
The AB Plus & Play gaming experience section based on MPASS gamification platform after 3 million games played by more than 300.000 AB plus card owners
Using the MPASS “mysocialpass” chatbot management platform, Nestlé scheduled various promo and call-to-action activities with contests, videos, quizzes and tips for products such as Nestlé Dessert, Fitness Cereals, Nescafé Azera and other.
Minoan Lines reach multichannel campaign strategy via MPASS Fideli.be platform for SMS and Viber messaging; A reliable and high-speed service for booking confirmations, announcements & alerts about itineraries, marketing and content distribution.
AB Vassilopoulos, leading supermarket chain in Greece, is offering its customers a new online experience with the «Alfavitaki» Facebook Messenger chatbot application, using the MPASS “mysocialpass” chatbot service. The application, available on the AB Facebook Messenger official page, is built in order to increase the omni-present experience and enable AB Plus customers to:
Excelixi Center of Sustainable Entrepreneurship of Piraeus Bank group in collaboration with MPASS Ltd has successfully completed the training program “Excelixi-me” for farmers. The program was conducted through the gamification platform “Gaiming”, provided and developed by Mpass.
It is worthy to mention that this is the second time Excelixi selected “Gaiming” platform for a large-scale training-related program. The first initiative was to motivate bank employees across the Branches Network of Piraeus Bank, gaining certain knowledge about its scope and services.
The challenge
The emergence of today’s demanding consumers puts new requirements and expectations on the TV and media experience. There are three specific areas that influence a consumer’s service experience: great content, flexibility, and a high-quality overall experience.
Τα ΑΒ touch points είναι διαδραστικά σημεία επικοινωνίας με τον πελάτη μέσα στα καταστήματα ΑΒ, συνδυάζοντας ένα πλήθος δυνατοτήτων που συμβάλλουν στην ενίσχυση της αφοσίωσης και της σχέσης πιστότητας της ΑΒ Βασιλόπουλος με τους πελάτες της.
Βασίζονται στις πλήρως συμβατές με το GDPR καινοτόμες πλατφόρμες Fideli.Be και Gamification της MPASS η οποία παρέχει ολοκληρωμένες και καινοτόμες τεχνολογικές λύσεις με στόχο τη δημιουργία προσωποποιημένων και μοναδικών εμπειριών για το σύγχρονο καταναλωτή.
MPASS Ltd continues to drive market focus on reinventing customer experience and personalization by participating in Digital October: Customer Day 2017 conference that took place in Moscow on late September. Digital October: Customer Day 2017 is one of the most prominent conferences dedicated to Customer Experience with the participation of more than 400 professionals and leaders from various industry sectors, presenting and exchanging ideas on the future trends of Customer Experience.
From 9th till 11th of September, Costa Navarino hosted for a fourth year in a row, “Navarino Challenge” 2016, gathering people from all over the world who participated to the semi-marathon, 10km and 5km running in the beautiful landscape of Messinia.“Navarino Challenge”, organised by Active Media, is a multiple award-winning, non-competitive sports tourism event that aims to raise awareness about the benefits of healthy living, exercise and the Mediterranean diet.
Η ΑΒ λανσάρει την εμπειρία των Games σε όλα τα AB Touchpoints με την πλατφόρμα Gamification της MPASS
Η ΑΒ Βασιλόπουλος, εταιρεία ηγέτης στο χώρο του λιανεμπορίου, γιορτάζει τα 20 χρόνια της κάρτας πιστότητας ABPlus με πλούσιες προσφορές και πολλούς επιπλέον πόντους για τους πελάτες της! Ανάμεσα στις ενέργειες προώθησης η ΑΒ, λανσάρει εμπειρίες παιχνιδιών με την Gamification platform της MPASS.