On April 21 at the 6th Congress Infocom Mobile World, the MPASS Ltd was awarded for the integrated and innovative lead generation and engagement solutions based on social media and Internet of Things, demonstrated during the MWC2016, the world’s largest gathering for the mobile industry, held annually in Barcelona. The award was received by the CEO of the company, Ms. Sophia Kallergi.
After the successful launching of the ATHMessenger chatbot via Facebook - the first worldwide chatbot service providing live information for airports through Facebook Messenger - Athens International Airport (AIA) and MPASS cooperated to extend the AirMessenger service on Twitter.
AB Vassilopoulos (AB), leader in the Greek food retailing market, celebrates 20 years of its ABPlus loyalty program, and launches several reward campaigns by offering extra points and special offers to all of its loyal customers. Among these awareness campaigns, AB launches, for the first time in Greece, an innovative gamification experience. With MPASS ltd cooperation, eight fully customized games will be gradually launched, one every two weeks on the AB touchpoints, the interactive info kiosks installed in 76 AB stores.
According to recent reports, there are 1,68 billion active mobile social accounts (23% penetration worldwide and 46% penetration on mobile phone owners). Additionally, only a 25% of the installed mobile apps are used, mainly for socializing, communicating and gaming. Mobile social media appear to be the key communication channel for retailers, brands, and service providers. Shoppers and passengers will receive the right message on the right, their preferred and daily used, channel.
Technology and Innovation are rapidly transforming the face of business for retailers. On the other side, the consumers’ demand for convenience and immerse shopping experience will drive retailers to quickly adopt digital strategies that can increase revenue, reduce costs and deliver differentiated brand experience. That will definitely include the incorporation of IoT technologies.
MPASS Ltd is excited to announce, that we will participate for the first time this year, in Mobile World Congress,
in Barcelona.
Mobile World Congress, or MWC, is an annual gathering for the mobile industry and related industries, organized
by the GSMA, and held in Barcelona, Spain, the Mobile World Capital. More than 2,100 exhibitors and 95,000
mobile professionals will gather, network, showcase and exchange ideas.
MPASS will be there throughout the four days of the conference, from 22nd till 25th of February.
Consum, one of the biggest Spanish retailers, with 600 supermarket stores and Danone, the multinational agri-food products giant, famous for its yoghurts, join forces in order to start a campaign to activate their consumers.
To do it, they choose Hooptap as the platform to boost the relationship with their customers and incentivize the most important activity, purchase. The goals were clear, increase consumer engagement with both brands and increasing the average consumption in a 20%.
We live in an era of messaging destruction that led to the age of indifference. Marketers worldwide were enthusiastic when they realized how easily they could reach their customers with their digital messages, but suddenly they understood that anyone else could also reach the same audience with the same easiness. We are bombarding consumers on a daily basis with a bunch of promotions through all available channels, traditional and all kinds of digital, but now they are paying very limited attention.
We are excited to share the news of a cooperation agreement between MPASS and Delhaize Serbia, a leading food retail company in the region. This is a dynamic expansion of MPASS’s operations into the challenging Serbian market, as part of its business strategy to target new markets abroad.
MPASS has successfully participated in a presentation at the 4th Social Media World 2015 conference on the innovative “ATH-Messenger” service at the “Divani Caravel” Hotel on September 14th.
MPASS representatives presented how Omnichannel Marketing helps companies maximize the impact of their BTL (Below The Line) communication and provide better and faster ROI (Return on Investment) for their clients.