NESTLE FACEBOOK MESSENGER CHATBOT APPS

Using the MPASS “mysocialpass” chatbot management platform, Nestlé scheduled various promo and call-to-action activities with contests, videos, quizzes and tips for products such as Nestlé Dessert,  Fitness Cereals, Nescafé Azera and other.

The simplicity the Facebook chatbot channel is offering, via the Nestlé brands official pages in Facebook, helps Nestlé to maximize brand awareness via an interactive, relationship with their consumers, promoting Nestlé’s mission messages of “Good food, good life”.