Kids Love Knossos

The Challenge
 
Kids Love Greece organization is an online portal providing detailed information and tips to tourists that consider Greece as a vacation destination to their families. The team is trying to find educational activities and content that will excite the kids and also to provide fascinating ways for all family members to explore unique cultural destinations in the most fun and interactive way.
 
The team’s first attempt was to try and find a way to provide a unique experience to the children and their families, during their visit to the spectacular Palace of Knossos.
 
The Solution
 
MPASS has partnered with Kids Love Greece organization to design and deliver the first entertaining and educative interactive audio stories IOS application for the Palace of Knossos, specifically tailored to the needs of young children, named “Kids Love Knossos”.
 
Young users are able to be taken back in time to the glorious era of the ancient Minoan civilization via a fairy tale narrative from Glaucus and his little sister Phaedra. With just one click children can enjoy ‘A walk in Knossos’ and meet characters like the dreadful Minotaur, the giant Talos, Icarus and Daedalus, the beautiful Ariadne and of course the brave Theseus. You can also meet the ‘Prince of the Lilies’ and the ‘Ladies in Blue’.
The stories are suitable for children of all ages and last 60 minutes, consisting of 16 sections, each aiming to entertain and educate children about Knossos and their enchanted myths and glorious heroes.  The app, which is available in Greek and English, is designed for the iPhone and iPad.
 
Enjoy a video about the Kids love Knossos app here.
https://youtu.be/EXc2haF2EVo
 
The Kids Love Knossos app is a perfect example of an engaging app that MPASS developed and helps Kids Love Greece organization to:
 
Exceed families’ and young children’ expectations & experience by delivering exciting, creative, educational content in a contemporary, fun and interactive way, in the mobile phone, recognizing also the change in customer preferences and the increased use of the mobile channel.
 
Expand offered products and position itself as an innovator with this innovative educative interactive audio stories application for young children for the first time in the Greek market.
 
Adopt a revenue generator, as the application is available free from iTunes while offering in app purchases.
 
 
Results
 
The solution enjoyed a high acceptance with positive comments by the families and young children. During the first six months following the application’s launch, many users have downloaded and experienced the audio stories.