MPASS Innovative Services continues partnership with Hypermarket Chain AB Vassilopoulos. AB will continue to use MPASS’s integrated solution, ‘my AB Touch Point’, which has been successfully launched since 2013 with outstanding results to date.
MPASS has fully developed, integrated and now maintains and supports the 'My AB touch point' service which is an alternative communication channel materialized via info-kiosks, offering a contemporary interaction and contact key point between AB Vassilopoulos and its customers. Being the evolution of the AB Mobile Coupons service, the 'My AB touch point' service is now available in 60 branches all over Greece. MPASS supports, on behalf of AB, several features for visitors and customers.
From the ‘my AB Touch Point’ kiosks the users can:
- Earn extra AB Plus points from coupons delivered to their handset, printed in-store
- Browse all current offers, continuity programs, AB Plus benefits, banking co-operations & other synergies
- Find ideas on recipes, print & send by e-mail ingredients and instructions.
- Browse available services of the store and find all points of interest near the branch’s location.
- Get info about AB presence in digital and social media
- Complete short dynamic questionnaires & leave feedback
- Pursue career opportunities by filling in a job application form
For more information click here.