We provide SmartTAG as a SaaS service to launch, management, and assessment of 2D barcodes' campaigns. The SmartTAG service enables direct communication with customers and tracks full record of the time, location, the number of times each barcode is accessed, through which micro-browsers, thus delivering valuable metrics. SmartTAG turns silenced media into interactive promotional means. It collects and reports consumers’ preferences and details, expanding sales opportunities. SmartTag offers an easy and efficient way to evaluate campaigns (directly get ROI analytics) enabling real time capture and analysis of consumer behavior and preferences.