Customer and Loyalty Relationship Management (Fideli.Be CRM)

Our Fideli.Be CRM solution is a value for money service, provided in a SaaS model, which manages information about customers, visitors, participants in competitions or promotions. Back-end subsystems enable collection and management of points, effective management of loyalty schemes, and rewards to members. The Fideli.Be CRM service supports the following configurations:

• Basic version (Kernel Module):
  • Account and Contact Management, 360o customer’s view, member activities (Activity Management), Customer Classification (frequent or infrequent, active or inactive), demographics, reports and export statistics. Classification of ‘Entry points’ per member (Product purchaser, or service buyer, Promotion participant, Newsletter registered, site visitor, Facebook liker, twitter follower) to increase call-to-action ratios.
• Enhanced Version (Marketing Module):
  • Digital communication campaign deployment and management, automatic distribution of e-mail/SMS Marketing, SMS/WAPLink/2D Barcode Marketing, newsletter, evaluation and campaigns’ ROI, management and rewards of collected points (Points and Reward Management), loyalty management. Direct / indirect campaigns, DB Segmentation and criteria management, flexible content management per campaign.
• Corporate Edition (Sales Support Module):
  • Inventory, Product and Services list, price lists, sales management to members of DB, , purchase orders from members of the DB, Orders/Sales membership.
• Mobile Edition:
  • Design, production, distribution and management of mobile smart loyalty cards (smart plastic-less mobile loyalty cards)

We also provide plastic, magnetic, barcoded loyalty-card management services, point-collection and clearance services and plastic or mobile card validation equipment.